Find what is missing. Then find who sells it.
A marketplace grows on the products buyers look for and cannot find. We benchmark your selection against the market, list the in-demand products that are not on the platform and then build the list of sellers who can supply them: on the platform, offline or gone quiet. Agents do the benchmarking and the first outreach at volume. Named acquisition specialists own every conversation that matters, and every contact attempt is logged.
Know what buyers want that you do not carry.
Selection enhancement starts with evidence. We compare what buyers search for and what competitors carry with what your catalog holds, and rank the gaps by demand. It is part of our marketplace operations practice and it feeds catalog, category and seller teams from one list.
- Competitor benchmarkingAgents read competitor categories and listings for the products you do not carry, or carry thinly, and record which competitors hold them and at what depth.
- Market researchSearch demand, category trends and seasonal signals are combined into a demand ranking, so the team works the gaps that matter first.
- Enhanced selection for product managementThe gap list reaches category managers as a working document: product, evidence, candidate sellers and a recommended action.
- A person confirms the gapA named analyst reviews each ranked gap before it becomes an outreach target, so the seller list is built on judgement and not on a scrape alone.
| Product | Demand | Rivals stock it | Sellers here | Gap | |
|---|---|---|---|---|---|
| Mesh office chair | rising | 3 of 4 | 0 | missing |
| Layered gold necklace | steady | 4 of 4 | 1 | 2 found |
| Vitamin C face serum | rising | 2 of 4 | 3 | closed |
| Wide-brim straw hat | seasonal | 3 of 4 | 0 | lapsed |
 | Camera body, 24 MP | steady | 4 of 4 | 6 | none |
For every gap, a list of who can fill it.
A gap is only useful once there is a name against it. Seller identification turns the ranked gap list into a qualified list of potential sellers, each with a source, a fit score and a reason to be there.
- Seller identificationFor each missing product, agents build a candidate list from marketplace data, trade directories, offline retail clusters and your own lapsed seller base, with a source recorded for every name.
- Qualification against your criteriaCandidates are scored on the products they stock, the categories they cover, the regions they serve and the standards you set. Those below the line are kept for reference and not contacted.
- One list, three sourcesSellers already on the platform who could add the product, sellers selling it offline who have never listed with you and former sellers who have gone inactive but still hold the stock.
- A named specialist owns the listThe list is reviewed and released for outreach by a named acquisition specialist. Nobody is contacted from a list a person has not seen.
Two kinds of seller, two kinds of conversation.
Outreach reads like a person wrote it because a person approved it. Agents prepare the context, the draft and the timing. The specialist decides who to call, what to offer and when to stop.
Sellers who stock it offline
Retailers and distributors selling the missing products in physical markets and on other channels are approached with a specific proposition: the product buyers are searching for, the demand behind it and what it takes to list. Sellers who are interested move to onboarding with their documents and the record of the conversation.
Former sellers who still have the stock
Sellers who listed once and went quiet often hold exactly the inventory the gap list names. We find out why they stopped, fix what can be fixed (a listing, a payout query, a support case that went nowhere) and re-engage them with the product in hand.
From a yes to a live listing, on one record.
A seller who agrees is passed to seller onboarding and support with the full history: the gap they fill, the outreach that reached them and who approved each step. Documents are verified, compliance rules applied and a named reviewer activates the account. Selection enhancement runs on Spine, the same governed platform behind our regulated work since 1955.
- Outreach lists are loggedEvery list, its sources and its release by a named specialist are on the record, so you can show where a name came from and why it was there.
- Contact attempts are loggedEach call, message and outcome is written to the seller’s record, with the consent and contact rules that applied at the time.
- Consent rules are respectedSellers who ask not to be contacted are marked and excluded from every future list. Suppression is applied immediately and is never overridden by a campaign.
- The onboarding gate holdsAccount activation and the first listing wait for a named onboarding reviewer, exactly as they do for any other seller.
Let’s build smarter, faster and more scalable e-commerce experiences together.
Explore how AI + creativity can accelerate your next big move. Bring one category. Leave with the ranked list of products you are missing, the sellers who can supply them and an outreach plan your acquisition team owns.